Corey Scherrer

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About

Everyone wants a unicorn—but are you ready for one? I lead eCommerce tech transformations, build high-performing teams, and deliver AI-powered product experiences customers didn’t even know they wanted.

Senior Product Manager, Manager, Search and Personalization, AI/ML Strategist, & eCommerce Tech Leader

Over a decade in tech with the last 5 years focused on product leadership in eCommerce for national, billion-dollar outdoor brands. Recently promoted to Manager of Product Management, I specialize in large-scale eCommerce architecture, multi-year site modernizations, and complex systems integration. My work spans vendor and offshore team management, modern search and personalization systems, and now focuses on embedding AI/ML—including LLMs—into customer experiences that convert. I bring a pragmatic mindset to innovation, turning big ideas into shipped features customers love (and executives notice).

Senior Product & AI Leader focused on enterprise AI integration and front-to-back system modernization. I lead large teams building scalable architectures, automation frameworks, and intelligent platforms.

Linkedin: Corey Scherrer Linkedin
City: Seattle,WA

Open For: FTE, Senior Product Manager, Manager

$200M+ Revenue Impact

100+ Features Shipped

10+ Teams Lead Offshore, Vendors, Cross-functional

1 Large AI/ML project AI Strategy & Architecture

Product Focuses

The strategic tools and expertise that drive transformational results

AI/ML Product Strategy

Expert

Leading ML-powered search, personalization, and recommendation systems across billion-dollar eCommerce platforms

Cross-Functional Leadership

Expert

Managing offshore teams, vendor relationships, and complex stakeholder alignment across multiple brands

Platform Architecture & Systems

Advanced

Large-scale eCommerce platform modernization, API integration, and multi-year technology transformation

Data-Driven Growth

Expert

A/B testing, analytics optimization, and customer data strategy delivering measurable revenue impact

eCommerce & Customer Experience

Expert

End-to-end customer journey optimization, conversion strategy, and personalized shopping experiences

Agile Product Development

Advanced

Scrum mastery, sprint planning, and rapid iteration cycles with engineering and design teams

Technical Product Skills

Proficient

JavaScript, APIs, database design, and hands-on coding for rapid prototyping and technical validation

People Manager

Novice

Managing people to support business and long term stragic growth

Search & Recommendations

Advanced

Led enterprise search strategy using Coveo across Bass Pro Shops, owning 218+ search-related tickets and driving the full Home → Search → PLP → PDP journey — building ML-powered recommendation systems and search carousels that increased conversions by 12%.

Personalization

Advanced

As Program Manager for eCommerce Personalization at REI, drove ML-powered recommendation engines across homepage, search, and product pages — unlocking $1.5M in incremental revenue and a 15% lift in customer engagement through targeted, data-driven personalization.

Customer First Advocate

Advanced

Champions customer-first product thinking at every layer — from mapping edge-case search journeys that prevent abandonment to rolling out personalized experiences that improved NPS by 12%. Across Bass Pro Shops, REI, and Merkle (AT&T, Costco, T-Mobile), consistently turns customer behavior into roadmap priorities.