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Corey Scherrer

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About

Everyone wants a unicorn—but are you ready for one? I lead eCommerce tech transformations, build high-performing teams, and deliver AI-powered product experiences customers didn’t even know they wanted.

Corey Scherrer

Senior Product Manager, AI Strategist & eCommerce Tech Leader

Over a decade in tech with the last 5 years focused on product leadership in eCommerce for nationally recognized, billion-dollar outdoor brands. Recently promoted to Manager of Product Management, I specialize in large-scale eCommerce architecture, multi-year site modernizations, and complex systems integration. My work spans vendor and offshore team management, modern search and personalization systems, and now focuses on embedding AI/ML—including LLMs—into customer experiences that convert. I bring a pragmatic mindset to innovation, turning big ideas into shipped features customers love (and executives notice).

$200M+ Revenue Impact

100+ Features Shipped

10+ Teams Lead Offshore, Vendors, Cross-functional

1 Large AI/ML project AI Strategy & Architecture

My Product Leadership Rizz

The strategic tools and expertise that drive transformational results

AI/ML Product Strategy

Expert
Leading ML-powered search, personalization, and recommendation systems across billion-dollar eCommerce platforms

Cross-Functional Leadership

Expert
Managing offshore teams, vendor relationships, and complex stakeholder alignment across multiple brands

Platform Architecture & Systems

Advanced
Large-scale eCommerce platform modernization, API integration, and multi-year technology transformation

Data-Driven Growth

Expert
A/B testing, analytics optimization, and customer data strategy delivering measurable revenue impact

eCommerce & Customer Experience

Expert
End-to-end customer journey optimization, conversion strategy, and personalized shopping experiences

Agile Product Development

Advanced
Scrum mastery, sprint planning, and rapid iteration cycles with engineering and design teams

Technical Product Skills

Proficient
JavaScript, APIs, database design, and hands-on coding for rapid prototyping and technical validation

Strategic Vision & Roadmapping

Advanced
Long-term product strategy, competitive analysis, and market positioning for sustainable growth

Career Timeline

A visual narrative of growth, innovation, and impact—each stop showcasing systems-led thinking and customer obsession.

Career Timeline

Portfolio

Examples of my Product Leadership.

Career Bot

Why WOnder, Just Ask!
Production AI system featuring GPT-4 + Claude with dynamic Google Sheets integration. Built from zero coding experience to enterprise deployment.

Enterprise Deployment System

From Idea to Production
Complete DevOps pipeline managing 3 production AI applications with automated deployments, real-time monitoring, and one-command operations.

Contact

Location

Seattle, WA

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